It's almost tough to go out and buy a plain old mobile phone anymore. It took the guy on Infinity Circle to really change the keypad and screen. Oh sure the iPhone is sleek and incorporates so many service capabilities (wonder why your cellphone bill got HUGE?). With Apple's WWDC (developer's conference) this next week Steve will once again stroll onto the stage with a clean black mock turtle on and show us his next insanely great offerings and they'll all work in his version of the open world.